Spider-Man: Homecoming Final Trailers Breakdown

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With around a month left to go, Spider-Man: Homecoming is revving up to be a superhero film this year.  I’m not trying to denigrate the movie, in fact as we go through this breakdown I hope it shows I’m somewhat excited for the film, I’m just being honest about where it stands.  In many ways, 2017 has been kind of a hard year on Marvel Studios overall.  There are certainly successes, I don’t think anybody thought Agents of SHIELD would pull off a fourth season as well as it has and Thor: Ragnarok has smash hit written all over it.  But during a year when Marvel is facing down Wonder Woman, Logan, and Justice League none of their adaptations really seem to matter as much, and Homecoming is a pretty solid example of this. 

The film will be the second reboot of Spider-Man this decade and the fourth Spider-Man over the past 10 years.  There’s something in that to the fatigue of franchise management and repetition, especially with a character like Spider-Man who tends to revert to the same role of “teen hero” every time his film series reverts back to square one.  However, credit where it’s due that Homecoming looks very good, it just looks a bit like there might’ve been a more important movie lurking in the original script.  What am I talking about, let’s dive into this latest trailer, and I’ll tell you. 

6 Questions about New Warriors

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Edited by Robert Beach

Something peculiar about the story of Marvel Studios, the little comic book company that dreamed of making movies, is how well they’ve managed to wipe clean people’s memories of their failures. As far as the general public is concerned, Marvel has never failed, more or less cemented themselves as an unstoppable blockbuster juggernaut and America’s cinematic guardian. This takes a lot of mental editing when you take into account how often Marvel has let us down. And nowhere has that been more evident than in their many botched attempts at Network TV. 

After three seasons of diminishing viewership, Agents of S.H.I.E.L.D. needed to bring in Ghost Rider to resurrect season 4. Their Most Wanted spin-off fell through, and most of Marvel’s “in the works” TV projects seemed to have stalled. This all got so bad that Marvel allegedly met with ABC about what their future in television held. It seems we now have our answer in the form of The New Warriors and also Squirrel Girl.

Static Thoughts - Future of Marvel TV

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As I write this, the Marvel Cinematic Universe is at something of a crossroads.  The films have entered such an institutional point in our culture that even widespread disinterest is more or less unable to derail their success.  Cycles of disappointment, disengagement, rediscovery, and reappraisal have been sped up to an insane degree and Marvel’s cross-media presence has pretty much guaranteed them cultural dominance through to the end of the decade.  What’s more, their series of Netflix shows have proven thoroughly successful and aside from a handful of major casting flubs the MCU is the most powerful it’s been since Avengers. 

The one area where things have faltered, however, is on TV, with the network television side of the MCU slowly atrophying as projects end up postponed, canceled, or passed on.  Agents of SHIELD is barreling ahead into another season but the proposed spin-off Most Wanted was passed over, the Damage Control show seems to have been quietly scuttled, and Agent Carter was officially canceled.  All of this has folks wondering: what does the future hold for Marvel television?

Marvel's Damage Control Show Coming to ABC

Edited by Robert Beach 

Marvel television is a spotty enterprise to be sure. As much as I loved Daredevil and enjoyed Agent Carter, there’s no getting around the many problems that seem to plague Marvel’s television projects. Agents of S.H.I.E.L.D. is the least interesting and least ambitious superhero show on the air right now. It's completely dwarfed by the conceptual craziness and continuity of Flash and Arrow while simultaneously being completely outclassed by Gotham’s stylistic affectations. That’s not even touching the excellent indie comic shows like iZombie or the long running and beloved Walking Dead. 

Add in upcoming challengers like Lucifer, Preacher, and Legends of Tomorrow, it’s obvious the TV game is rife with far more challengers than Marvel is really equipped to handle just yet. As such, it makes some sense that they’re actually working to expand their market share with a new kind of show. While Daredevil was a gritty crime series, Agent Carter a period piece and Agents of SHIELD a blatant marketing tool, Marvel’s latest TV venture will be a comedy based off the obscure comic series Damage Control.