The Last Jedi gets 2nd Trailer

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One of the curious things about liking Star Wars at this moment is that sometimes I think my distance from the franchise helps me enjoy it more.  I’ve never hidden the fact that I’m not really a huge Star Wars fan- I don’t dislike the franchise and enjoy some of it very much but I just don’t have the same relationship with it that I do with Star Trek or superheroes.  That being said, I think the fact Star Wars was always just another collection of films to me has made me less inclined to feel anything has been lost in the Disney handover. 

More and more I feel like I’m seeing folks angry at the loss of some mercurial inner spark to the Star Wars films that they feel only the original trilogy maintained.  Which seems a damn shame to me because The Last Jedi is quickly gearing up to be the best looking Star Wars film yet, with an ambitious new trailer striking an incredible balance of tone and content that continues to redefine expectations for this film.

Star Wars Force Awakens Photo Leaks

So, you’ve probably heard there’s a new Star Wars film in the works; The Force Awakens, first of a new trilogy slotted to open this Christmas.  As befits a new Star Wars film this is a pretty big deal.  Force Awakens will mark the beginning of Disney’s cinematic stewardship of the property and a major step in repairing some of the major tarnishing the franchise suffered throughout the ‘00s.  This is also a pretty big step for director J.J. Abrams.  Abrams has been brewing in Hollywood for a while now as a writer, director, and show runner.  He was the mind behind Lost and Alias as well as the director of the abysmal Star Trek reboots, though to his credit the direction in those films was pretty spot on.  He’s generally synonymous with an infuriating marketing gimmick known as the “mystery box” that involves teasing out very unimpressive reveals about his films via viral marketing and such. 

Thankfully he’s decided to eschew all of his worst impulses when it comes to Star Wars, relying on a marketing campaign that’s preserved the film’s secrecy without making that mystery central to enticing audiences.  Instead the trailers and teasers for Force Awakens have all worked through a unique blend of evocative tone and beautiful iconography.  It’s a ballsy move that just grabs the viewer and says, “this is Star Wars, YOUR Star Wars,” and so far it’s worked like gangbusters.  However info leaks still happen and I’m addressing one here today when a bunch of Force Awakens action figures & set photos leaked online.