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One of the strange things about the modern age of blockbusters is that despite ‘superhero’ being the biggest genre in the world heroes that don’t come from Marvel or DC just can’t manage to break through. This rule has been in place pretty much from the dawn of the modern blockbuster/superhero romance in 1978, though there are a few notable exceptions.
There was a time in the ‘90s when Savage Dragon and Spawn commanded genuine respect, the Witchblade/Darkness franchise has always flirted around the edges of relevance, and even now the folks at Valiant Comics are committed to turning Bloodshot and Ninjak into multimedia success stories.
Still, for every one of those examples, there are five or six superheroes that never break through or fail within their first year. By in large, the public will just never care as much about the likes of Supreme, X-O Man of War, the Occultist, or Green Hornet. However, we cling to exceptions to this rule that we’ve managed, like the continued viability of Teenage Mutant Ninja Turtles or Static Shock. As such, it really shouldn’t come as this much of a surprise that Hellboy is getting rebooted.
