WB/Amazon Consider Lord of the Rings Show

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As the decade dwindles, it’s becoming increasingly clear that WB is finding themselves more and more left by the wayside in the age of global franchising.  The hard truth of the matter is that times change and more in more having a popular series of films matters less than having a film series that can stick around as part of the pop culture atmosphere.  The peculiar alchemy of turning online interest into hype into engagement has become the order of the day and that is a game WB really doesn’t seem to know how to play.  That’s why, despite the twin success of The Conjuring film series and the Kaiju-verse, WB is still chasing a return of their older franchise stalwarts- Batman, Harry Potter, and Lord of the Rings. 

We already saw their attempts at branding a Batman for the new decade in last year’s disastrous Batman v. Superman while their attempts at a Harry Potter prequel in Fantastic Beasts were met with a resounding “meh,” which was at least a better response than the loud cry of “BOO!” the Hobbit films engendered.  Now, WB looks to the world of streaming to reverse its fortunes as they’re reportedly inching towards a deal with Amazon for a Lord of the Rings streaming series. 

Matrix Prequel About Young Morpheus in the Works

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I think it’d be fair to say the 2010s haven’t been a kind decade to Warner Brothers Studios.  To be clear I’m not asking anyone to feel bad for the poor multi-million dollar corporation, it’s just a point of fact that the studio’s been struggling for blockbuster relevance for the last 6 years.  Back in the 2000s, they had big hits like The Matrix, The Dark Knight, Lord of the Rings, and Harry Potter- it was their decade.  However, ever since the last Potter film in 2011 they slipped from the top and never fully made it back.  Dark Knight Rises was a joke when it came out and hasn’t aged well, and their other attempts at superhero cinema have been very much in the same boat. 

What’s more, their Harry Potter and Lord of the Rings prequels have done nothing to take back their market share of the fantasy genre.  Truly, between the Marvel superhero movies and the Disney fairy tale blockbusters, WB has been completely replaced in the two genres it once dominated.  Now, with the decade dwindling and their options limited, WB has elected to return to their first major hit of the 2010s with a prequel to The Matrix. 

Dark Tower Trailer Analysis

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The fantasy genre is one of the most unrewarding parts of blockbuster cinema in the 2010s.  Fantasy has always been a persnickety genre, with a lot of bizarre or subpar elements populating its history, but the 2000s were a better time for it.  Between Lord of the Rings, Harry Potter, Chronicles of Narnia, and Pirates of the Caribbean the 2000s were flush with cool, epic fantasy blockbusters.  

However, since 2011 the genre has undergone a bit of a stumbling block.  The kings of the genre have only managed disappointing prequels like The Hobbit and Fantastic Beasts, while the most continuously successful films on the block are all up-jumped Disney fairy tales. 

There’s something about that which just doesn’t feel right, even if Maleficent, Cinderella, and Jungle Book have all placed in the highest grossing films of the year they just haven’t stuck in the mind or the culture the way 2000s fantasy blockbusters did.  Even in the realms of TV, the influence of Game of Thrones has begun to wobble with nothing really to replace it.  

This has left a prolonged hole in the fantasy genre for new films to set the attitude, stuff like Dr. Strange and Warcraft.  Now, it looks like we’ll have a brand new blockbuster to try and put its stamp on the fantasy genre, the long-awaited adaptation of the classic Steven King dark fantasy series Dark Tower.

Film Land - Has Marvel Lost Faith in Dr. Strange?

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Edited by Robert Beach

At the time of writing, we are about three months out of from Marvel’s next film entry and possible first major failure Dr. Strange. I don’t make that failure claim lightly either. Despite being three months from release, this film has gotten shockingly little fanfare or production push, especially in comparison to other Marvel releases. This might be a response to the relative dead zone Marvel is releasing the movie in. 

Their previous November release was Thor: The Dark World, which was released against Hunger Games: Catching Fire and got completely crushed by it. With Dr. Strange, Marvel has set it up with no competition in a time of the year notoriously free of blockbusters, to the point where even bad movies like Spectre can make a killing. Even still, there’s a "specter" of doubt that hangs over Dr. Strange. I’m starting to wonder whether or not Marvel expects the film to be bad. 

King Arthur: Legend of the Sword 1st Trailer

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I’ve been saying for a couple years now that the fantasy genre is unmoored.  It’s basically a slogan of these articles because it lets me talk about form and style and genre history, the stuff I know the most about.  However, I’m starting to wonder how true that actually is anymore.  After a decade at the top of the blockbuster fantasy has definitely receded in the 2010s, producing fewer Harry Potter or Lord of the Rings level sagas in comparison to the success of superheroes and sci-fi properties. 

That translated to a thoroughly unsure nature for the first few years of the decade, especially when it turned out The Hobbit wasn’t as successful as everyone was gearing up for it to be.  However, as we pass the midpoint of the decade and begin the slow trickle towards its twilight years it’s starting to seem more and more like the new defining affect of fantasy is what I call Number Zero stories.  I’ll get into what that means in a little bit but there’s no greater example of it than the fact WB is giving Guy Ritchie the reigns of a new big budget King Arthur movie.

Dungeons & Dragons Reboot is Happening

Edited by Robert Beach

WB has announced that they are planning a remake/reboot (/whatever your preferred nomenclature is) of the tabletop role-playing game Dungeons & Dragons. While not a total sideways move, this does indicate a few major red flags as far as studio thinking goes. My biggest take away form this is that somebody at Warner Brothers thinks that either the Warcraft movie or that Magic: The Gathering movie Fox is making have the potential to be major hits and take a chunk out of the fantasy market.