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As the decade dwindles, it’s becoming increasingly clear that WB is finding themselves more and more left by the wayside in the age of global franchising. The hard truth of the matter is that times change and more in more having a popular series of films matters less than having a film series that can stick around as part of the pop culture atmosphere. The peculiar alchemy of turning online interest into hype into engagement has become the order of the day and that is a game WB really doesn’t seem to know how to play. That’s why, despite the twin success of The Conjuring film series and the Kaiju-verse, WB is still chasing a return of their older franchise stalwarts- Batman, Harry Potter, and Lord of the Rings.
We already saw their attempts at branding a Batman for the new decade in last year’s disastrous Batman v. Superman while their attempts at a Harry Potter prequel in Fantastic Beasts were met with a resounding “meh,” which was at least a better response than the loud cry of “BOO!” the Hobbit films engendered. Now, WB looks to the world of streaming to reverse its fortunes as they’re reportedly inching towards a deal with Amazon for a Lord of the Rings streaming series.








