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One of the more obnoxious trends of the 2010s is every studio under the sun trying to scare up a bit of the Marvel shared universe magic. While I like the Marvel movies, I do think people put a little too much stock in their shared universe angle being why they’re successful. The truth is that if Iron Man, Avengers, or Civil War hadn’t been good movies all the continuity in the world wouldn’t have saved them; see The Incredible Hulk.
While there are a lot of reasons studios have come to obsess over shared universes none of them seem to be the thing that actually makes shared universes fun. See, studios love shared universes for the online marketing hype machine of clues and threads or the way it brings syndicated storytelling to the movies, making films binge-able when the thing that makes them fun is that they allow several different genres to co-exist. This is where Kong: Skull Island comes in.





