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We are now about 2 weeks out from San Diego Comic Con, the
biggest event of the geek media calendar year. It’s basically Christmas in July for the geek world, the
point in the year where we catch a glimpse of everything that’s going to
dominate our social media conversations and news feeds for the next year or
so. Lately, each year has been
marked by some major announces from the good people at Marvel Studios, even
though recent offerings have been a little sparse given their greater focus on
the Disney Expo. As we all
impatiently salivate for the latest major announcement from the little
multi-billion dollar business that could one of the more shockingly relevant
Marvel properties up at bat this year is Agents
of SHIELD.
Despite spending 3 years hemorrhaging viewers and slowly
becoming the least integral aspect of the Marvel Cinematic Universe the show
has managed to turn quite a few heads with a shocking train reveal of their new
logo design which features a flaming chain. While there are several Marvel heroes that use both chains
and flames as weapon most fans have taken this to mean that Agents of SHIELD season 4 is planning to
introduce Ghost Rider to the Marvel Cinematic Universe.
Firstly let’s be clear here: some burning chains on a bus
are, in no way, confirmation of Ghost Rider coming to the show. It’s a unique image and vital to Ghost
Rider’s mythos certainly but it’s hardly concrete, especially given that one of
the already introduced Secret Warriors also has flaming chain powers. However, if it is Ghost Rider there are
two major possibilities.
The first possibility is that Agents of SHIELD is changing its genre focus, trying to switch from
aliens and Inhumans to monsters and the supernatural. This would make a lot of sense, especially given Marvel
Studio’s announced reluctance to actually make an Inhumans movie. Dropping that old news in favor for the
kind of urban fantasy stuff that’ll inform Doctor
Strange and Iron Fist would be a
great way to tie back to the MCU without needing cameos. The other possibility is that this is
the start of a Ghost Rider relaunch.
Ghost Rider has always been an unfortunately mercurial
property for Marvel. When they hit
upon the original idea in 1972 it was the perfect storm of dominate fads of the
era. The skeleton set-up tied the
whole creation into the last elements of ‘60s kitsch for the spooky trappings
of previous decades, his deal with the devil added an element of the infernal
that played well to the satanic panic craze, and this was right when motorcycle
gangs were really dominating the national consciousness, even more so than when
they did in the ‘50s.
Since his debut in the ‘70s Ghost Rider has been a
consistently lucrative part of the Marvel Universe, eventually reaching
shockingly major levels of popularity in the ‘90s to the point he even managed
an action figure line and cameo appearances on a bunch of Marvel’s animated
shows of the time. So, when
Marvel’s triple threat of Blade, X-Men, and
Spider-Man revitalized the superhero
genre going into the 2000s it seemed like Ghost Rider was finally going to get
his shot at the big time, at which point disaster struck.
As you probably already know, the Ghost Rider movie ended up
headlined by Nicholas Cage as Cage was a big Ghost Rider fan and pushed heavily
for the film to be made. The film
was awful and bombed badly, a failure so terrible that Cage and co. decided to
immediately attempt the same thing with the same mistakes all over again in
2012. After that the rights
returned to Marvel but the brand has been pretty badly damaged at this point by
the endless memes of Nicolas Cage making weird and stupid faces as he mugs his
way through his performance.
Normally that kind of failure would be pretty damning,
certainly bad enough that the studio wouldn’t try making a new film for at
least 5 years but things are different now, and this is where things get
important. Marvel has found that
they can rehabilitate characters with embarrassing pasts like Daredevil and
Punisher by filtering them through a gritty remake and dropping them in 13 hour
sagas on Netflix. Given Ghost
Rider’s previous popularity and the very fun nature of his conception Marvel
would be a fool not to try and slot him into their emerging Netflix home for
previously disappointing superhero properties.
So, how does all of this add up to Ghost Rider appearing on Agents of SHIELD? It all comes down to the simple and
unavoidable fact that Agents of SHIELD has
driven itself into a creative ditch.
The show has spent 2 seasons spinning its wheels on Hydra and the
Inhumans and stuff that’s only proved interesting to its dwindling audience. What’s more, the bad blood between
Marvel TV and Marvel films is basically keeping Agents of SHIELD in a bubble, unable to connect to the movie
universe in any meaningful way.
So, if the show wanted to try and regain some aspect of its
lost audience of Marvel diehard fans or appeal to a new audience of binging
fans they could achieve that by acting as the launch pad for Marvel’s second
phase of Netflix heroes. Bringing
in characters like Moon Knight, Blade, or Ghost Rider for big, splashy first
appearances before spinning them off into their own Netflix show would be a
brilliant way to turn Agents of SHIELD
from bemusing curiosity to must watch TV.
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