In case you’re unaware, today marks the fourth season finale
of Marvel’s ongoing Ultimate Spider-Man
animated series. The show is one
of four ongoing Marvel animated productions running through their Disney
connection alongside Avengers: Earth’s
Mightiest Heroes, Hulk & the
Agents of SMASH, and Guardians of the
Galaxy.
The show has become
pretty widely popular with kids, introducing a wide supporting cast of Marvel
mainstays while also blending its elements with the popularity of the Marvel
Cinematic Universe while also featuring great comic shout outs, like the debut
of fan favorite Miles Morales as played by Donald Glover. We’ll see if it persists now that
Marvel has an onscreen Spider-Man as well but for now, I figured we could
celebrate with a look back at Spider-Man’s long, storied history on television
as Marvel’s #1 franchise.
SPIDER-MAN (1967-1970)
This is one of a handful of Spider-Man shows that everyone
is more or less aware of, albeit in a very strange fashion. See, in the mid ‘60s Marvel was blowing
up the world as the new comic company on the block and had already made a
pretty huge splash by licensing their premiere heroes, the Fantastic Four, to
Hanna-Barbera to be made into a show.
Unfortunately for Marvel, Hanna-Barbera was only interested
in the one property for adaptation and ended up dropping their Marvel deal
pretty quickly to pursue their own superhero characters. As such, Marvel chose to return to a
previous animation studio, Grantray-Lawrence Animations, to produce a series out
of their other hit comic Spider-Man.
If you know this Spider-Man series at all it’s probably
thanks to the bizarre cadre of memes that it’s somehow spawned. Seriously, I have no idea how or why
the Internet decided this singular show should be the topic of its memetic
obsession but whatever the reason it’s kept the ‘60s Spider-Man cartoon relatively in the public consciousness
shockingly well.
The show itself is only really so-so, hampered pretty
heavily by the limitations of TV animation at the time and the fact that most
of the best Spider-Man stories come from the ‘70s rather than the ‘60s. Still, the focus on comedy and bizarre
action scenes does work and ends up making the show a pretty surreal and funny
watch in its own way.
THE AMAZING SPIDER-MAN
(1977-1979)
Here’s a weird one; in the ‘70s superheroes were just
starting to break through into the margins of popular entertainment. They’d come to dominate the comics
medium in the ‘60s and were popular with younger audiences but for the most
part, aside from Superman and the Adam West Batman show most folks didn’t know
anything about superheroes.
However, the ‘70s saw a superhero invasion over the
airwaves with shows like 6 Million Dollar
Man, Bionic Woman, Wonder Woman, and Shazam
bringing these heroes into people’s living rooms for the first time. Desperate to continue their market
dominance and expand to new mediums, Marvel green lit a ton of TV projects at
the time including 2 Captain America pilots, a Dr. Strange pilot, a Hulk show that was a huge hit, and The Amazing Spider-Man.
The show was a weird creature and one thoroughly informed
by the urban focus of a lot of CBS programming in the ‘70s. It didn’t feature any super villains
and the visual design of the hero was exceedingly odd, emphasizing big doofy
goggle eyes for some reason.
The show was like something out of a spoof as it focused on
Spider-Man solving various mysteries with his urban set family with very little
action or stunt budget. Even if
the show was actually any good CBS apparently screwed the series over by
constantly shifting the air time around to try and stay competitive.
SPIDER-MAN
(1978-1979)
This show used to be a cult series that only a few folks
knew about but thanks to the Internet’s obsession with forgotten geek relics
and minutia I think a lot more people are aware of it now. See, as far back as the ‘60s American
superheroes proved to be a point of fascination for Japanese audiences in a
neat bit of inversion of the American taste for Japanese giant monster
movies.
This gave rise to the Bat Manga in the ‘60s, a series of
unlicensed Japanese comics inspired by old issues of Batman and the Adam West
TV show, but in the ‘70s they took it one step further and launched their own
Spider-Man show. Producer in
collaboration with Japanese heavyweight Toei, the show is really only about
Spider-Man in name only. The hero
of the show may dress like Spider-Man but he also has a giant robot and weird
supernatural powers granted him to fight aliens and demons and all manner of
other weirdness.
The show was a cult curiosity and, apparently, quite
beloved by the Marvel stable of writers at the time but it never really took
off the way some folks might’ve hoped.
Marvel’s always cherished it, to the point that author Dan Slott even
developed a comics canon version of the show’s Spider-Man in recent years.
Interestingly, the basic outline of the show would go on to
inspire Toei’s next endeavor, a superhero series that featured giant robots
fighting giant monsters and people in colorful spandex with wrist weapons
called Super Sentai. Later, Israeli
American entrepreneur Haim Saban would use repackaged footage from Super Sentai
to create the immensely popular franchise Power Rangers; thanks
Spider-Man.
SPIDER-MAN (1981-1982)
Here’s a strange little footnote in the history of
Spider-Man’s TV appearances. By
the time the ‘80s rolled around Marvel was, more or less, in second place in
terms of cultural impact. They had
some good stuff out there but DC had just put out Superman in 1978 and would launch 4 additional Superman movies that
decade along with a TV show. In an
effort to retain their market share, Marvel chose to diversify their portfolio
by launching Marvel Productions, an animation studio that worked on a number of
their own shows in addition to outside films and series.
They handled Robocop,
Dino-Riders, The Transformers: The Movie, and G.I. Joe: The Movie among others. On the in-house side, they produced an animated Hulk show to
run in parallel with the hit Lou Ferrigno series of the time and made this
Spider-Man show.
This series is the first one where Spider-Man and his world
actually came to resemble that in the comics, featuring a number of
recognizable villains from across Marvel’s sable of characters and even a
handful of cameos from folks like Captain America and Ka-Zar.
However, the series proved short lived
and ended up eclipsed by another Spider-Man series that was released at the
exact same time by the exact same studio.
It’s unclear how connected the two were meant to be at first but after
this series cancellation its sister show would reuse clips from it in the form
of flashbacks, implying that this series and its fellow, entitled Spider-Man and His Amazing Friends, were
indeed connected.
SPIDER-MAN AND HIS
AMAZING FRIENDS (1981-1983)
One of the major hurdles for Marvel in the ‘80s was that
networks were far less inclined to let them adapt characters that weren’t
really well known. This was pretty
much a product of the time. Even
though Superman had been a big hit he was still an icon unto himself outside of
simply being a superhero and the last time Marvel had tried to push the heroes
they thought would be successful they were left with 4 flops to their one hit.
As such, if they wanted to slip
characters into their adaptations that weren’t pre-existing hit makers like
Hulk or Spider-Man they had to make them cameos or supporting characters. That weird bit of shenanigans is how
you get shows like Spider-Man and his
Amazing Friends.
The series’ titular friends were Ice Man of the X-Men and
Firestar, a new character created to fill in for the Human Torch who was
unavailable due to licensing issues.
That set up certainly makes sense as Ice Man and Human Torch were
Marvel’s two other hip teen heroes so packaging them all as one for this series
was a good call.
What’s more, the
show also included team-ups with Captain America, Thor, Iron Man, and the
X-Men. Though not terribly long
lived the series did prove thoroughly popular and a serious hit for Marvel,
even though their in-house production studio ended up tapering out by the end
of the next decade. However, this
show’s success and a few other factors would pave the way for what came next.
SPIDER-MAN
(1994-1996)
If you’re near my age bracket this is the Spider-Man show
you probably grew up watching. If
you’re unfamiliar with it or its adjacent family of shows here’s the deal. In 1989, Warner Brothers produced Batman, a massive blockbuster comic book
movie that cemented the idea superheroes could make money without needing to be
universal icons.
Marvel jumped on
this and the blossoming mega-success of the X-Men franchise to 1992’s X-Men animated series. That show was a huge hit and prompted
Marvel to produce a whole universe of animated shows of the time including
Fantastic Four, Incredible Hulk, Iron Man, and this Spider-Man show. The whole thing was a major cap in
Marvel’s feather, even as they spent the decade languishing on the live action
movie front.
Given all that prestige you’d probably think this show
would be better but it’s really not.
Honestly, the most impressive thing about Spider-Man’s history on TV is
that he really lacks any one, definitive TV adaptation. Spider-Man
and his Amazing Friends has a joy and energy that’s infectious but can’t
overcome the limited animation, same with the whackiness of the ‘60s animated
series and ‘70s Toei show, and this show’s own ambitions rarely make up for its
incoherence.
Just for a basic example, in this series it’s eventually
revealed Mary Jane had been secretly replaced with a duplicate made of living
water by Hydro Man. Hell, the
ending of the series deals with a Spider-Man multiverse where an evil clone of
Peter combined with Carnage to be an omni-dimensional threat: it was all pretty
nonsensical even if its commitment to that nonsense was charming in its own
way.
SPIDER-MAN
UNLIMITED (1999-2001)
This is such a strange approach to Spider-Man I’m honestly
surprised this series isn’t better remembered. I’ve read it was “overshadowed” by the rise of Pokemon and Digimon, which certainly sounds possible as I don’t remember
watching it just reading the thoroughly bizarre comics of the time.
For reasons that I’ve been unable to
determine, the show is based around a weird techno version of Spider-Man
operating on a planet known as Counter Earth. I think this was part of an attempt to ape the popularity of
Spider-Man 2099 without getting into
the drug addiction and limiting nature of the future setting but honestly I
couldn’t tell you.
If you’re not a comics fan, Counter Earth actually does
exist outside of this show as a weird alternate version of Earth created by the
supremely powerful space being known as the High Evolutionary. High Evolutionary ends up the villain
of the show, using an army of beast men as his knights to keep the society
under heal.
In the show,
Spider-Man gets to Counter Earth when Venom and Carnage try to sabotage a space
launch and all three, along with John Jameson, J.J.’s kid, ended up trapped on Counter
Earth. There, Spider-Man adopts a
new costume and fights to free the populous while accruing a number of allies
made up of heroic versions of notorious super villains like Green Goblin. In the end, I think this show was just
too weird to ever really catch on.
SPIDER-MAN: THE
NEW ANIMATED SERIES (2003)
Fun, weird, fact about this show: it was originally aired
on MTV. Yeah, people forget this
now but for a time there MTV actually had a number of animated series in its
stable, of course this was also back in the waning days of MTV standing for
music television so a lot of things do tend to get lost in the cracks.
Anyway, Spider-Man: The New Animated Series, aside from having a terrible
name, was apparently intended to be a continuation of the hit Sam Raimi movie
that had debuted a year prior.
That’s part of why it was produced by Adelaide Productions, the last
name in film-to-TV animated adaptations.
In the late ‘90s Adelaide was behind pretty much every
movie adaptation of the airwaves such as Jumanji,
Men in Black, Godzilla, and Extreme
Ghostbusters and while they did less work in the 2000s they never really
went away. This series ended up a
landmark for them as it was the first, and to my knowledge only, Spider-Man
show to be done with CGI and rendered in cel shading.
That ends up a detriment really as the show is absolutely
butt ugly and none of the characters look remotely recognizable. This was still in the early days of CGI
before we really knew what we were doing and you can really tell. Ultimately, the only real thing of note
about this series was that Neil Patrick Harris was the voice of Spider-Man.
THE SPECTACULAR
SPIDER-MAN (2008-2009)
And so we come to the last hurrah for Adelaide Productions
as well as the final Spider-Man series prior to Ultimate Spider-Man.
Incidentally, if you think I’m being too hard on Adelaide also know that
they produced some pretty good entries too like the very popular Dragon Tales, the super fun Jackie Chan Adventures, and the
acclaimed Adult Swim series The Boondocks. However, their movie adaptations really
left a lot to be desire and I’m fairly certain that’s what Spectacular Spider-Man was intended to be in its own bizarre
way.
Let me take you back here to 2007; Sony’s just put out Spider-Man 3 and it’s their biggest
Spider-Man hit yet, unfortunately the goofier elements and compromised nature
of the plot left the Spider-Man brand in cultural trouble. People may have turned out to see the
film but they left turned off by its weirdness and lack of emotional
through-line. Suddenly, Sony’s
left with a franchise that lacks a popular face to push its massive
merchandising arm.
Eventually this
would lead them to scuttle Sam Raimi’s Spider-Man 4 but in the mean time they
produced Spectacular Spider-Man in an
attempt to regain a foothold with audiences. Even though Spectacular
Spider-Man didn’t take off for Sony it did inform their future attempts
with Spider-Man as its set-up of dropping Spidey back in High School and emphasizing
his relationship with Gwen Stacy, both of which were reworkings Sony would
co-opt when they returned to the Spider-Man well in 2012 with Amazing Spider-Man.
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There has been a lot of improvement in Spiderman. The costume, the style has changed a lot in all these years. My kids love this show but they are busy watching shows by Andy Yeatman now days and I believe there is so much that can be learnt from these shows.
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